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July 2006
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From the Tides of Hardship Emerged the Glow of Silver Sea!

In any business, there are ups and downs. It is not important how big or small the business is, but how one tackles the hurdles and obstacles. Mohammed Farooq and his wife Shehnaz led a quiet life in Mumbai with their four children. They were into the buying and selling of vegetables on a large scale. It so happened that Farooq had to face difficulties in his business venture which compelled him to leave it and get into the venture of imitation jewellery.

Shehnaz began helping her husband with the jewellery designs which were then sold. Life seemed like a battle for them as it was not easy in the beginning creating designs overnight. But the strong will and determination of Farooq and Shehnaz is most admirable.

Sitting through the night, Shehnaz, Farooq and even their children put together beautiful jewellery. Their children with their little hands would put in the glowing pearls and stones into the earrings and bangles. “There was a time when we felt that even our shadow leaves us alone,” says Shehnaz recalling those hard days when they were initiating their jewellery venture.

How do they create the designs? Shehnaz says that sometimes they refer to magazines, but most often their elder daughter Zubeda gives her original ideas which are then executed in the jewellery. “ There is no alternative to hard work. My children attend their school or college during the day and help us in making jewellery during the evenings upto late night,” says Farooq.

Their effort is paying good dividends as now their daughter Zubeda is in the third year of studies in the Rangoonwala Dental College. Recently, Shehnaz held an exhibition of the jewellery designed by her at the Taj International Exhibition at Taj Ball Room (Gateway of India), Mumbai. She also conducts free jewellery designing classes for women and young students in Mumbai. Shehnaz and Farooq have started bridal jewellery designing too.

While they themselves had to face hardships, Farooq and Shehnaz believe in helping others become self-reliant. It is amazing that their jewellery called as “Silver Sea” is now sold by many women-widows, divorcees and individuals who have to lead an independent life. Their jewellery is sold not just in Mumbai, but in Pune, Ahmedabad, Delhi, Hyderabad and as far as the Gulf, USA and UK. The women have benefited as they are earning a good living and standing on their own feet.

For more details, contact-Farooq and Shenaz: Silver Sea, Shakuntala Society, 110 S.V. Road, Flat No 203, Opp Mina International Hotel, Above Kokan Bank, Jogeshwari (W)- Mumbai-400102. Ph: 26773738. Cell:9819438234. Email: