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November 2005
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Career Guidance

Career in Event Management
By Ameen Mudassar

Every day, we come across innumerable events which have their own reasons to make money, memories and a difference to many lives.

Lets look at a career in Event Management.

Current Trends

Looking around we can find thousands of events like Exhibitions, Public talks, Award Ceremony, Press conferences, Entertainment shows, Gala Marriage parties, National and International conferences, meets, etc.. All these events are driven by the principles of Event Management.

Event Management involves huge expenditure, manpower and execution of a master plan. The major aspects involved are - Media Study, Analyzing Merits , Costs and Budgets available, Advertisements , Reporting and Review, Press Releases, Press Conferences, Contests and Demos, Event marketing, Accounts, Returns, flow of cash, Post event activities and much more.

Points to ponder

Event Management is a million dollar industry. Its expected to generate a revenue of Rs.3500 crore by end of 2005 (according to FICCI). Even private functions like marriages and birthday parties are major customers for event managers. This assures that even a new entrant has not much to worry about his career growth.

Courses available

Certificate Course in Event Management (CEM)

Diploma in Event Management (DEM)

Post-Graduate Diploma in Event Management (PGDEM)

Note : Most of the courses are part time. Classes are generally held during evenings.

Eligibility :

These courses are open to candidates after their 12th std. The eligibility criteria varies between the institutes. Graduates & freelancers can also opt for this.

Practical Training

Most of the institutes offer Students practical training by giving them Live projects which include all kinds of small and large events. This makes a student exposed to high cost National & International events.


1.Amity Institute of Event Management, New Delhi.

2.Indian Institute of Event Management, Mumbai.

3.International Institute of Event Management, SNDT Women’s University, Mumbai.

4.National Institute of Event Management, Mumbai.

..and many more.

Job Prospects

One can find good openings in

1. Event Management ( local, National & International events).

2. Public Relations ( Govt as well as private sector. )

3. Mass Media ( Journalism, TV & radio shows ).

4. Other sectors like (Customer service - Call centers, BPO’s , MNC’s )

(The author is a Career Counsellor, M.S.W – Career Guidance & Info Center, Bangalore.)
M.S.W-Career Guidance & Info Center

# 157/A, 4th ‘C’ Cross, Ilyasnagar, J.P.Nagar Post, Bangalore – 560 078.
Mobile : 98455 67687 / 9880153195. Email : [email protected] Website :