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Salalah: Under a new investment plan worth $35 billion, Omani government plans to attract more than five million international visitors a year by 2040. Under the new plan, the government predicts the tourism sector will employ more than 500,000 people, with a large number of them predicted to be Omanis. Salalah, the capital of Dhofar governorate, is at the core of Oman’s tourism industry and is known for its coconut plantations, palm orchards, quiet beaches and incense market. Dhofar is a crowd-puller for its religious sites.