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Taiwan Aspires to Test Halal Food Products in Malaysia

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Kuala Lumpur: After becoming a major global player with the production of toys and electronic devices, Taiwan is now aspiring to be a significant halal products producer as well. “Malaysia is a testing ground for Taiwan foods market and if we are successful, we will export our products to other Muslim countries,” said Cheng Shyang-Yun, deputy representative of the Taiwan economic and cultural office in Malaysia. The biggest challenge to market Taiwan products in Malaysia is the halal issue. “However, we do not see it as an issue as Taiwan government is encouraging more foods producers in Taiwan to get certification. To date, there are more than 300 halal products in Taiwan,” said Shyang Yun. Spearheading this halal products push among consumers here is Jimrosa Taiwan Foods Shop, which aims to bring halal-certified Taiwan food into Malaysia. Opening its maiden store at Mid Valley Megamall here, Jimrosa (Malaysia),director Willy Seah said plans have already been drawn up for a second shop within Klang Valley and regional expansion thereafter.

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